Client Case Studies
Case Study:
Enterprise Search Marketing Products Drive SEM at Scale
The Challenge
The Pay-Per-Click advertising space is in the middle of a gold rush. Search Engines are captializing on advertising revenues and new solutions from companies are being spawned almost daily. Our client, SEMDirector, was facing the challenge of building an ASP based product suite that was enterprise class in terms of performance, security, and availability. The product suite needed to be brought to market as quickly as possible with a cohesive e-marketing strategy to be competitive, while maintaining incredibly high quality standards.
The Solution
Silicon Space worked with SEMDirector to develop SEMDirector: Enterprise which allows global organizations to create, manage, and optimize web-based paid search marketing campaigns across search engines, business units, languages, geographies, and target audiences. The solution was built to scale in half the time and for half the cost of their in house team and has allowed SEMDirector to establish a significant foothold in the Enterprise Search Marketing space.
The Result
Today, SEMDirector, Inc. is the leader in enterprise search engine marketing software. SEMDirector provides the Fortune 500 with a technology platform and solution set that maximizes paid search advertising, organic search engine optimization, qualitative and quantitative ROI analysis, and online cooperative advertising management.